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ARTICLES
Patrick Castellani
14 min read
Narrative Bee Dances – The Core Story in Organizations and purpose-oriented SMEs
Summary The Core Story is the DNA from which the organization narrates and transforms itself into the future. Ideally, it is the...
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Patrick Castellani
4 min read
Quick Explainer: Value Proposition and Its important Impact on Sustainable Business
Definition: A Value Proposition is a clear, concise statement that outlines the unique value a product or service delivers to its...
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Patrick Castellani
4 min read
The 90% You’re Missing: Why Most Corporate Values Programs Fail so Badly—and How to Succeed
Why Most Corporate Values Initiatives Fail: The Iceberg You’re Not Seeing Why do so many company value initiatives fall flat? Most...
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